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2 days agoI think they mean profits are 545% of costs. Which would put revenue at 645% of costs.
Profit margin = (revenue - costs)/revenue = 545/645 = 84.5% profit margin.
So, yeah, headline is obtuse as hell and profit margins that high are either deliberately lies or grossly exploitative and uncompetitive.
O, damnit. Not the last bastion of hope!
Edit: 100% serious. Like Rossmann, Brother was the go-to brand.